Digital Communications and Channel Shift in Government

Some of you might remember, a few years ago when I first started blogging and working in and with government, I wrote a white paper called “Government-to-Citizen Communications: Utilising multiple digital channels effectively“. I’ve now updated this new white paper with a three part white paper series. The first one was just published this morning and I’m delighted to have the opportunity to share this with you.

To download the first part of this series, follow this link.


The landscape of government communications is changing. This puts pressure on governments to communicate more effectively online. However, government organizations face many challenges when it comes to communicating with citizens.

In order to take advantage of the potential benefits of digital communications and channel shift, governments need proactive and integrated public communication strategies, including:

  • Allowing citizens to customize their information so it is easier to consume and manage.
  • Delivering information in a timely manner to encourage trust and confidence in government.
  • Giving citizens the opportunity to share, discuss and collaborate where possible.

Get this white paper to learn how government can not only save money but also cultivate better relationships with citizens as a result of more frequent, consistent and measurable communication.

I would love to know your thoughts and find out how you are dealing with channel shift within your agency. What are the challenges? What is the best way to do channel shift? Are there simple solutions that we’re not thinking of?

I hope you find this white paper useful.


Leave a Reply

Your email address will not be published. Required fields are marked *