What are you guys doing on this fine sunny Sunday? I got up this morning and pottered about and browsed through my RSS feeds and found this rather interesting animation on the new NHS. When it comes to digital engagement or trying to relay a complicated subject or message, I really like it when people or organizations use visual aids to help simplify the message or engagement. This animation / video is a great example of how visual aids can help to make the information much easier to digest. Especially for regular citizens like you and me.
Introducing The King’s Fund New NHS Animation Video
The NHS will be 65 years old on 5 July. In that time, the NHS has undergone profound change, with the recent Health and Social Care Act introducing the most wide-ranging reforms since the NHS was founded in 1948.
Watch and listen to this animation, which gives a whistle-stop tour of where the NHS is now - how the new organisations work and fit together – and explains that our new system is as much a product of politics and circumstance as design.
No background music!
Another thing I noticed about this video is it didn’t have any background music, which is rare for these types of animations. I think it was a good decision not to include any distractions from the content. It made the content flow, focused and meaningful.
The King’s Fund has also created a very useful Prezi presentation (see below) to guide us through NHS’s journey from the beginning. I love how they are making use of really great digital tools to get people engaged with their curated content. Wildly creative and innovative! Well done King’s Fund! I’m sure it took a lot of effort and time, and with any digital product, a well thought-out product often shows in its results and gains the engagement that is needed. WIN-WIN!
What would you do?
So, do you think you can use this method to convey a complex message in your area of interest? Or do you think this animation is still hard to digest? If so, what else do you think we could do digitally to help people understand the changes in the NHS services?
Side note: I have not been paid or have any connection to the King’s Fund, the New NHS or Creative Connection. I just like sharing things I find useful or inspiring!
On that note, I hope this was at least inspiring and useful! – Liz