Government-to-Citizen Communications Presentation

Hello,

Sorry for the short notice, but I’ll be presenting in Brum today on the topic of Government-to-Citizens Communications. If you would like to catch my presentation, you can do in real-time here.

Please join me. The more the merrier. This event is hosted by GovDelivery. If you are in Brum and want to come along, you can register here. The hashtag for this event is #getthewordout.

Here is the Agenda

When: 22 September 2010
Where: Birmingham Science Park Aston
Faraday Wharf, Holt Street, Birmingham, B7 4BB

11:30 AM – 11:45 AM Registration

11:45 AM – 12:30 PM Lunch

12:30 PM – 12:45 PM Welcome. Dave Worsell – Director, Government Solutions, GovDelivery

12:45 PM – 1:15 PM Key Note – Dominic Campbell, FutureGov:
Is there a place for Digital Communications in the “Age of Austerity”?
* Budget issues shouldn’t be a barrier to effective communication
* Communications trends and how “social” technologies can be used to facilitate the “Big Society”
* How digital communication supports self-service and can deliver genuine cost savings

1:15 PM – 1:45 PM John Ploughman, Digital Communications Manager, Driving Standards Agency
Shifting Communications Channels to Reduce Avoidable Contact and Enhance Customer Service
* Integrating digital communications to support core messages, communication strategies and goals
* Using social media to help deliver better customer service
* Effective cross-promotion to increase audience reach

1:45 PM – 2:00 PM Break

2:00 PM – 2:30 PM Moving Paper Processes to More Cost-Effective Online Usage
Liz Azyan, Independent Researcher & Blogger
* Cut costs by replacing expensive paper communications with cost-effective digital communication
* Increase website usage
* Engaging citizens online by offering information specific to them

2:30 PM – 3:00 PM Marketing Government Services
Simon Swan, Web Marketing Manager, Met Office
* Building large subscriber lists through GovDelivery, leveraging traffic during events such as the
Ash Cloud and the extreme weather in January 2010
* Using SEO to extend their generic and targeted reach. E.g. providing forecasts specific to events such
as Cowes Week and the Bristol Balloon Festival
* Working with partners to drive revenues through CPM advertising both on-site and within emails

3:00 PM – 3:15 PM Break

3:15 PM – 3:45 PM Delivering successful engagement using cloud computing – Panel

3:45 PM – 4:30 PM GovDelivery “Best Practices” User Session

4:30 PM Drinks

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